Bridging cultures in Europe: exploring language and shared values in interactions

Abstract

Abstract The importance of intercultural communication is particularly significant in today's globalised world, given the continuous growth of cultural diversity and interactions among cultures at various levels, from personal relationships to global political processes. It is crucial to understand the mechanisms that facilitate or hinder effective intercultural exchange for the development of inclusive, tolerant, and respectful societies. This study analyses the impact of governance structures, digitalisation, and emotions on intercultural communication, using the theoretical framework of the theory of communicative action. The research focuses primarily on the European context. Governance structures and social hierarchies significantly shape conditions for intercultural dialogue, often creating barriers to equal exchange of ideas and hindering the voices of marginalized groups from being heard. Digitalisation provides new opportunities for intercultural exchange. However, it is important to ensure equal access to digital technologies and the development of digital literacy. Emotions have been found to influence intercultural communication strongly. Adequate expression and interpretation of emotions can contribute to greater mutual understanding and empathy among representatives of different cultures. The research findings suggest that it is necessary to integrate various strategies to overcome existing barriers in intercultural communication. These strategies include actively involving marginalized groups in dialogue, developing inclusive digital platforms, and focusing on the development of emotional intelligence. The study's conclusions emphasise the importance of a comprehensive approach to understanding and practically applying the principles of intercultural communication. This approach aims to build open, tolerant, and respectful intercultural relations. The results of this study have practical implications for educational institutions, international organisations, governmental structures, and other stakeholders seeking to promote intercultural interaction at various levels.