THE MAIN DIRECTIONS OF INNOVATIVE DEVELOPMENT OF THE CROP INDUSTRY ON THE EXAMPLE OF ENTERPRISES OF LVIV REGION

Abstract

The main purpose of this article is to substantiate the problems of strategic managemen tand to develop a strategy for the development of the crop sectorin agricultural enterprises of the studied territory. The article deals with the mainissues of the practical application of methods of stimation of competitiveness of the plant industry in modern business environments. The rating of the regions of the studied territory by the availability of resources, the level and the results of the development of the plant growing industry were evaluated. The problems of increasing the competitiveness of crop production are relevance and strategic importance, which has led to an intensification of both international and domestic competition. Under these conditions, it is necessary to develop a modern concept of increasing the competitiveness of crop production, in particular, in the direction of theoretical, methodological and practical research on the formation of elastic systems of marketing management, the formation of a strategy resource-saving technologies, balanced internal and external food relations, information and corporate organizational production structures in the field of agricultural production. It is proposed to use resource-saving technologies of crop production when using technical and technological modernization and digitization of production.